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YouTube Link: https://www.youtube.com/watch?v=OaWoe0eJb98 0:00 Introduction to Exercise Programming 1:05 The Impact of Social Media on Exercise Perception 3:00 Importance of Personalized Training 4:04 Sequencing and Progression 5:34 Pain-Free Exercising and Personal Experience 7:02 Foundational Strength Training and Zero Pain Philosophy 8:10 Comparing Fasted and Fed Workouts 12:00 Physical Therapy and Medical Referral 16:00 Dynamics of Regression and Progression 18:02 Building a Support Network with Medical Professionals 20:37 Client Achievements and Progress 22:10 Challenges of Fasted Training and Practical Solutions 24:17 Hydration Strategies and Their Importance 27:30 Benefits of Salt and Other Nutrients in Hydration 29:02 Understanding Individual Hydration Needs 32:19 Adjusting Training for Optimal Performance 36:00 Hydration Habits and Mindfulness 38:00 Dehydration Effects and General Health 42:00 Long-Term Benefits of Proper Hydration 45:47 The Debate on Fasted Workouts 48:04 Balancing Fasted and Fed Training 49:30 Stimulant Cycling and Its Benefits 54:46 Variability in Training and Nutrition 57:27 Anti-Fragility Concept Explained 59:26 Stimulant Protocols and Practical Tips 1:03:08 Straight Arm Strength and Bent Arm Strength 1:07:16 Upper Body Training Differences 1:09:08 Joint Training and Stability Movements 1:13:27 The Relevance of Lockout Positions in Training 1:16:29 The Role of Stabilization in Muscle Training 1:21:08 Insights on Split Squats and Single-Leg Movements 1:28:07 The Significance of Rotational Movements in Training 1:34:52 Muscle Volume Insights and Training Implications 1:37:00 Wrapping Up and Final Thoughts

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YouTube Link: https://www.youtube.com/watch?v=EVEnzuBWOAU 0:00 Introduction and Welcome 1:00 The Importance of Mason's Visit 1:47 Business Development Session Overview 3:00 Working on the Business Not Just in the Business 4:12 Structuring the Business for Growth 5:24 Differentiating Personal Identities in Business 7:01 Developing Training Manuals and Processes 8:12 Importance of Having the Right People in the Right Seats 9:08 Achievements with ATG Connection Trainers 10:06 Future Plans and Systematizing Processes 11:13 Transition from Training Clients to Training Coaches 13:00 Vision Planning and Setting Goals 14:12 Creating One-Year, Three-Year, and Ten-Year Visions 15:35 Setting Aggressive but Reasonable Goals 16:32 Calculating Space and Equipment Needs 17:43 Financial Planning and Profit Margins 18:59 Aligning Business Success with Personal Values and Ambitions 20:06 Sharing Future Plans and Visions 21:14 Importance of Financial Freedom and Client Relationships 22:06 Questions and Client Scheduling Strategies 23:34 Managing Client Availability and Setting Boundaries 24:20 Hiring Additional Help 25:35 Recommendations for the Book Traction 26:37 Details about Internships and Training Shadowing 28:24 Living the Community Value 29:15 Strategies for Mentorship and Coaching 30:10 The Role of Olympic Lifting in Athletic Programming 31:03 Structuring Internships to Individual Needs 32:29 Discussing Business Strategies and Marketing Advice 33:55 Building Business Locally vs. Globally 34:48 Documenting Success and Structuring Price Lists 35:48 Importance of Marketing Local Success 37:20 Planning for Long-term Business Growth 38:22 Overcoming Local Market Challenges and Misconceptions 40:06 Potentiation in Training and Its Benefits 41:07 Using Power Raises for Shoulder Rehabilitation 42:23 Importance of Stimulus and Recovery 43:17 Targeting Patellar Tendon with Isometric Exercises 44:57 Overcoming Isometrics and Isometronics Details 46:05 Using Potentiation Method in Training 48:06 Over Warm-up Technique for Enhanced Training 49:01 Importance of Technique and Progressive Training 49:54 Closing Remarks and Next Steps

06/20/24 - Building a Successful Training Business: Tips and Strategies

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ATG For Coaches Library

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YouTube Link: https://www.youtube.com/watch?v=EVEnzuBWOAU 0:00 Introduction and Welcome 1:00 The Importance of Mason's Visit 1:47 Business Development Session Overview 3:00 Working on the Business Not Just in the Business 4:12 Structuring the Business for Growth 5:24 Differentiating Personal Identities in Business 7:01 Developing Training Manuals and Processes 8:12 Importance of Having the Right People in the Right Seats 9:08 Achievements with ATG Connection Trainers 10:06 Future Plans and Systematizing Processes 11:13 Transition from Training Clients to Training Coaches 13:00 Vision Planning and Setting Goals 14:12 Creating One-Year, Three-Year, and Ten-Year Visions 15:35 Setting Aggressive but Reasonable Goals 16:32 Calculating Space and Equipment Needs 17:43 Financial Planning and Profit Margins 18:59 Aligning Business Success with Personal Values and Ambitions 20:06 Sharing Future Plans and Visions 21:14 Importance of Financial Freedom and Client Relationships 22:06 Questions and Client Scheduling Strategies 23:34 Managing Client Availability and Setting Boundaries 24:20 Hiring Additional Help 25:35 Recommendations for the Book Traction 26:37 Details about Internships and Training Shadowing 28:24 Living the Community Value 29:15 Strategies for Mentorship and Coaching 30:10 The Role of Olympic Lifting in Athletic Programming 31:03 Structuring Internships to Individual Needs 32:29 Discussing Business Strategies and Marketing Advice 33:55 Building Business Locally vs. Globally 34:48 Documenting Success and Structuring Price Lists 35:48 Importance of Marketing Local Success 37:20 Planning for Long-term Business Growth 38:22 Overcoming Local Market Challenges and Misconceptions 40:06 Potentiation in Training and Its Benefits 41:07 Using Power Raises for Shoulder Rehabilitation 42:23 Importance of Stimulus and Recovery 43:17 Targeting Patellar Tendon with Isometric Exercises 44:57 Overcoming Isometrics and Isometronics Details 46:05 Using Potentiation Method in Training 48:06 Over Warm-up Technique for Enhanced Training 49:01 Importance of Technique and Progressive Training 49:54 Closing Remarks and Next Steps

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