YouTube Link:https://www.youtube.com/watch?v=U_4CwUOXe7U 0:00 Introduction and Background 0:24 Kevin Beck's Journey into ATG 1:10 Defining ATG and Explaining Principles 3:59 Benefits of Full Range of Motion Exercises 5:51 Starting a Fitness Class with CrossFitters 7:17 Mindset and Initial Reactions from Class 8:06 Scaling and Adjusting Classes for Different Levels 9:19 Elevator Pitch for ATG 10:05 Building the Elevator Pitch 12:11 Creating Different Pitches for Various Audiences 13:57 Practical Examples and Class Descriptions 15:15 Organic Teaching Approach 16:02 Teaching Methodologies and Class Name Ideas 18:19 Using Familiar Terms for Marketing 19:16 Significance of Marketing in Fitness 20:04 Importance of Understanding and Explaining ATG 20:56 Setting Up a Home Gym for ATG 23:00 Pro Tips for Home Gym Setup 24:48 Essential Equipment for ATG Training 26:55 Advantages of Multi-Use Machines 28:01 Considerations for Personal Coaching Style 30:04 Cable Towers for Functional Training 32:04 Tib Bar Guy's Six-in-One Sled Tread 33:05 Evaluating Multi-Function Equipment 34:33 DIY Solutions and Friction-Based Training 36:45 Exploring Variations for Hamstring Training 38:02 Using Rings for Hamstring Curls 39:02 Approaching Local Gyms for Offering Services 42:38 Strategies for Connecting with Gym Owners 45:48 Challenges with Group Class Gyms 46:57 Experiences in Different Gym Cultures 48:59 ATG's Growing Popularity in Santa Cruz Area 51:16 Emphasizing Form and Connection in Coaching 54:03 Coaching as a Social Activity 56:23 Personal Transformation and Visibility 58:00 The Importance of Keeping Training Consistent 59:57 Developing ATG Programs for Sports 1:02:00 ATG Principles Applied to Specific Sports 1:05:47 Addressing Uncovered Demands in Sports 1:08:03 Foot Training in ATG 1:11:08 Examples of Friction-Based Training 1:13:42 Collaborations in Foot Training 1:16:10 Benefits of the Bulletproof Concept 1:18:02 Learning and Using the ATG Coach's App 1:23:49 Applying Anatomy in ATG Coaching 1:27:02 Personal Learning Styles and Motivation 1:30:17 Mental Aspects of Sport and Self-Care 1:32:11 Overcoming Military Training Models 1:34:05 Navigating Adolescents in Sports 1:36:23 Teaching Principles from Ex-Athletes 1:37:22 Deep Game Basketball for Mental Training 1:38:52 Practical Applications in Youth Sports 1:40:04 Home Gym Equipment and Hip Flexor Work 1:43:29 Additional Exercises for Hip Flexors 1:47:01 Closing Remarks and Farewell